When you look for a new product, let's say a new cell phone, do you simply go to Walmart, listen to the pros and cons of each mobile device expounded upon by the sales person who probably knows less than you do, and then choose your phone based on his recommendation? Probably not. If you're like me, you research all mobile phones with the particular options you prefer, then make your choice based on the product with the best reviews. In fact, on most websites, you can now na

Reading for pleasure is becoming a lost art, even though with the advent of self-publishing there are no doubt more books on the market now than ever before. When I consulted my good friend, Joe Johnston, a writer himself, about how to frame my memoir, Another Cheesy Family Newsletter, the first wise tidbit of advice he gave me was to decide who my audience would be. He meant his remark to be funny, but, “Don’t aim it at millennials; millennials don’t read,” made me pause a